Programme
Registration and morning coffee
09.30
09.35
09.40
09.55
10.10
10.30
10.40
11.00
Session one: Future Thinking
An examination of how the mind works — what, how, where and why do we think
Jim Prior
Host's opening remarks
TEDx official video
Rory Sutherland
A Few Lessons Goverments Could Learn From Marketers
Peter Sells
Marketing Behaviour
Jill Bolte Taylor
(TED video) A Stroke of Insight
Tim Jones
Building Brands as Games
John Lloyd
Why Better Human Understanding is the Future of Business Success
Session close
5 mins
5 mins
12 mins
12 mins
18 mins
5 mins
18 mins
Break and networking
11.30
11.50
12.00
12.20
12.40
13.00
Session two: Future Connections
Emerging thoughts and new insights into how we will connect and communicate
Thomas Power
The Future of Social Networks
Brooke Molinaroli
Social Media as a Business Tool
Pranav Mistry
(TED video) The Thrilling Potential of SixthSense Technology
Tim Ambler
Ours is not to Reason Why: The Mind And Neuroscience
Mark Lund
The Connected State
Session close
18 mins
9 mins
14 mins
18 mins
18 mins
Lunch
14.00
14.20
14.40
14.55
15.10
15.30
Session three: Future Senses
Exploring the nature of experiences and the memories they form
Randolph Matthews
Live performance
Daniel Kahneman
(TED video) The Riddle of Experience Vs. Memory
Julian Treasure
The 8 Expressions of a Brand in Sound
Simon Gosling
Oscar-Winning Special Effects for Everyone
Mark Davy
The Connection Between Business and Social Purpose
Session close
18 mins
18 mins
12 mins
9 mins
18 mins
Break and networking
15.50
16.00
16.15
16.40
17.00
17.10
17.25
17.30
Session four: Future Value
New definitions of business success and a more holistic interpretation of value
Paul Feldwick
Aesthetics and Jugs and Rock’n’Roll
Lucy P. Marcus
Boardroom Activism
Laurie Santos
(TED video) A Monkey Economy as Irrational as Ours
Gerd Leonhard
The Future of Intellectual Property
Sarah Morning
The 10,000 Year Clock & the Eternal Coin
Jeremy Gilley
Peace One Day
Rory Sutherland
What is Value?
Jim Prior
Host's Closing Remarks
9 mins
12 mins
20 mins
18 mins
5 mins
12 mins
5 mins
5 mins
Drinks reception
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About TEDx
In the spirit of ideas worth spreading, TED has created a programme called TEDx. TEDx is a program of local, self-organised events that bring people together to share a TED-like experience.
Our event is called TEDxNewSt, where x = independently organised TED event. At our TEDxNewSt event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group.
The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organised.